WHY WE USE PRIME FITNESS EQUIPMENT

Here at WhittleStrength, we pride ourselves in our equipment selection. We train using only the best fitness brands on today’s market. One of our favorite brands, PRIME Fitness USA, develops state of the art equipment that’s scientifically engineered to help you train at your personal best.

PRIME changed the game, using a science-forward approach for the innovation of smarter strength training equipment. PRIME’s use of their patented SmartStrengh technology allows us to manipulate the peak resistance throughout the entire range of motion of an exercise. By training along the resistance curve, we can train in the lengthened, medial, and shortened positions. Training this way leads to more muscle fiber recruitment. This is important, as increased muscle fiber recruitment will lead to increased force production (stronger muscle contractions) and more mechanical demands placed on the muscles. 

When you walk into WhittleStrength, you’ll notice one thing right away: our equipment is on another level.

We don’t just settle for “good enough”, we choose elite, science-backed tools that help our clients train smarter, get stronger, and build results that last. That’s why we use PRIME Fitness USA, one of the most advanced strength equipment brands in the world.

Built for Performance. Designed for Results.

PRIME Fitness is known for redefining resistance training through cutting-edge design and innovation. At WhittleStrength, we integrate their SmartStrength® technology into our programs to take your training to the next level.

Here’s why that matters:

What is SmartStrength®?

SmartStrength® is PRIME’s patented technology that lets us manipulate resistance profiles throughout an exercise’s full range of motion — meaning you can target lengthened, medial, or shortened muscle positions with unmatched precision.

In simpler terms: instead of using static resistance (like traditional machines), PRIME equipment adapts where in the rep the load feels the heaviest. This allows us to:

• Maximize muscle fiber recruitment

• Create stronger muscle contractions

• Improve force production

• Apply more mechanical tension where it matters most

This level of precision means fewer wasted reps, more intelligent overload, and faster progress for every client — whether you’re training for fat loss, muscle gain, or athletic performance.

How to read PRIME SmartStrength machines: 

Our PRIME Fitness machines are numbered with a 1, 2 and 3 setting. 

1 = The load feels the heaviest in the middle of the lift/ROM (i.e. in the middle of a lat-pulldown)

2 = The load feels the heaviest in the shortened or concentric position (i.e. the bottom position of a lat-pulldown)

3 = The load feels the heaviest in the lengthened or eccentric position (i.e. the beginning position of a lat-pulldown when the arms are fully extended)

By training all three positions over time, we help you:

• Prevent plateaus

• Avoid overuse injuries

• Build strength across the full range of motion

• Increase hypertrophy through smarter programming

Why This Matters for Your Results

Most commercial gyms don’t offer PRIME equipment — and even fewer know how to use it properly.

At WhittleStrength, every training session is programmed with intent. We use equipment like PRIME not just for the look — but for the outcome: stronger clients, faster results, and optimized training every step of the way.

This is part of what separates WhittleStrength from other personal training studios. We don’t just coach — we equip our clients with the tools and techniques used by top athletes, rehab professionals, and physique competitors around the world.

Ready to Train Smarter?

If you’re tired of random workouts and cookie-cutter programs, come experience the difference. Whether you’re rebuilding strength, training around injuries, or chasing your strongest self — WhittleStrength is where science meets results.

👉 Book a free consultation today and let’s build your best body, one smart rep at a time.

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